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Doing personal care business in the US Mass Retail and Pro Beauty markets --- PowerPoint presentation of speech given to a group of Brazilian business executives at the Ikesaki inaugural Beauty Fare salon trade show 2005. CLICK HERE TO VIEW.
Capitalizing on my over forty years in the professional beauty industry I am available for projects, large and small, covering marketing, sales, distribution and industry communications including e-commerce related activities. A quick review of the following resume will provide you with a summary of my extensive pro beauty business career. The in-depth experience I have gained provides me with the practical knowledge and comprehensive industry contacts to assist companies of any size in a variety of ways.
I invite you to contact me to discuss with you any project, from brainstorming to specific activities. Let me give you my insights and determination of how I can assist you and your firm and to provide you with a firm quote for my services.
I have boundless energy and creativity and love working with aggressive and progressive enterprises that are interested in taking advantage of the new and exciting opportunities available now in our great industry.
Years of hands-on experience in activities that run the gamut from sales and marketing to distribution, along with dealing with large companies to small startup ventures, has given me a sharp perspective on what he key success drivers are in the professional beauty industry.
Being a good listener is one of my major assets in working with clients. By clearly understanding a client's needs I am able to assist them at focusing on what they want. After determining the company goals, I provide assistance and guidance by addressing what is needed or missing in order to achieve the desired results. The client's success is my only goal.
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Services Provided
The services offered by Michael Nave Consulting are comprehensive and specifically designed for the client's need and budget. In addition to my expertise, I have a wide network of very capable professionals with important expertise in all facets of business. These contacts prove invaluable to clients, saving time, money, resources, and most important, preventing costly mistakes. From raising capital to product design, to website design we can assist in most areas where highly refined talent is needed. Below are some of the services that are provided, which can be utilized to achieve a clients desired result:
- Detailed Business Plan
- Investment Search
- Patent and Trademark search and filing
- Public Relations
- Trade Advertising
- POP material design i.e. counter and floorstand displays
- Sales aides and collateral material
- Develop and manage sales organizations consisting of manufacturer rep firms
- Trade Show strategy
- Order fulfillment
- Distribution activities I.e. warehousing, material handling
- Mass retail market entry
- Direct Response Advertising
- QVC and Home Shopping
- Catalog Sales
- Export
- E Commerce
- Merger and Acquisition
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Michael Nave, the publisher of the Beauty Industry Report has over 40 years of extensive distribution, sales, marketing and publishing experience in the professional beauty industry. As CEO and president, he was responsible for building a small, family owned distribution company into one of the nation's leading sellers of beauty products and supplies. Through his management of Mercury Distributing Company, Nave has had close business contact and developed long term relationships with the senior management and key decision makers from the major beauty products open line manufacturers.
After selling the distribution business, he started and operated a media communications and publishing company. Through the successful creation of two trade magazines, Nave has been able to utilize his intimate knowledge of and connections in the beauty industry by focusing on salon store needs from product manufacturers, distributors, reps and sundry suppliers. Based upon his industry relationships, he was able to enroll over 100 major beauty companies as regular advertisers in these two trade publications. In 1997, Nave started publishing the Beauty Industry Report, the only executive newsletter serving the professional salon and beauty store market. His in depth knowledge of the industry and wide spread contacts with key management personnel of the majority of the exclusively distributed salon brands, provides Nave with intimate knowledge of the professional beauty business. Nave, with his in depth industry experience, extensive knowledge of business practices and wide professional beauty industry contacts, started his consultancy firm in 2000 and is working with a number of firms.
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MICHAEL I. NAVE
22287 Mulholland Hy. #403
Calabasas, CA 91302-5157
Phone: (818) 225-8353
Fax: (818) 222-7828
E-mail: mikenave@aol.com
Summary
Dynamic goal-oriented executive, with extensive experience in managing large successful distribution business, as well as creating and publishing trade magazines and industry newsletter. Excellent reputation as a creative, energetic individual with documented outstanding interpersonal skills, team building and creating an excellent track record in developing business, marketing and sales strategies that have lead to increased revenues and company growth.
Professional Experience
Michael Nave Consulting Services, Los Angeles, CA 2000-Present
ESalon
Incorporated, Los Angeles, CA 2000
Senior Vice President, Industry Relations and Communications
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Created trade show program that included initial launch budget, hiring
trade show exhibit manufacturer and show management organization and
working with internal eSalon staff to create the firm's show strategy
and presence; 20,000 salon professionals visited eSalon.com's trade
show booth at two major trade shows.
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Participated with company CEO in developing company PR strategy, interviewed,
selected and managed two public relation firms to execute the PR strategy.
One firm focused on the financial and Internet community and the other
handled trade public relations.
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Supervised the creation of company newsletter for its investors.
Beauty Industry Report Calabasas, CA 1998-Present
Publisher
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Started first executive monthly newsletter serving the professional
beauty industry.
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Paid subscriptions total over a 1000.
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The BIR has grown to a 12-page publication with a reputation as the
"industry information source."
CLICK
HERE to read past articles by Mike Nave.
BSB
Communications, Chatsworth, CA 1994-1998
Publisher
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Started Beauty Store Business, a trade magazine that focused on the
beauty store and distributor market segments, which were previously
ignored by other industry trade magazines. The four-color tabloid
sized publication was successfully received and became a profitable
publication with strong advertiser support.
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Created second title, Professional Only, with an editorial focus directed
toward the business side salons and targeted the growing in-store
salon category.
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In addition to role as publisher, wrote a regular article and actively
sold advertising.
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Successfully sold both magazines to Creative Age Publications In 1998.
Mercury Distributing Company, Inc., Chatsworth, CA 1960 - 1997
President and CEO
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Successfully operated company after occupying various positions with
the firm. During the period as CEO, the company operated profitably
from 1976 to 1990 and from 1992 to 1997. During tenure as CEO, the
company sales revenue expanded from $5 million to a high point of
$35 million. Successfully sold company in 1997.
Positions held:
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President and CEO 1976 to 1997
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VP Sales & Marketing 1971 to 1976
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Operations Manager 1968 to 1971
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Accomplishments
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Sales and Marketing
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Expanded customer base from servicing salon market to include
over-the-counter beauty stores and accounts in the mass retail
market, such as chain and independent drugstores.
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Negotiated exclusive re-distribution contracts with major
manufacturers, including Redmond, Alberto Culver, Infusium
by Clairol and Dermert & Daughtey to exclusively represent
their lines to major retailers in the 13 Western states. As
a result, Mercury Distributing became one of the largest beauty
products distributors in the west by opening and servicing
every major retailer in drug, grocery, mass merchandisers
and warehouse clubs.
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Secured extensive shelf space in major retailers through development
of "Professional Beauty Product Departments" based on display
Planograms, resulting in increase product presence at shelf
and expanded sales revenues.
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Development sales programs to service over-the-counter beauty
stores that resulted in firm becoming one of the nation's
largest re-distributors of beauty products to the OTC beauty
store market.
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Established three sales divisions: independent sales reps,
food brokers, and company sales staff consisting of inside
telemarketing sales reps and outside field sales reps maximizing
sales on a cost efficient basis.
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Acquired three distributing companies that added increased
sales and customer base.
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Operations
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Built Mercury organization from 15 employees to 140 to support
company growth.
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Developed and implemented annual operating budget.
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Negotiated with banks for credit lines exceeding $3 million
that provided necessary working capital to support 15 years
of strong sales revenue growth.
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Successfully managed company turn-around situation, through
downsizing and cost containment, to bring the firm back to
operating profitably.
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Created an automated gravity-flow warehouse and data processing
department using at the time a sophisticated HP-70 System
to track more than 4000 accounts, 300 vendors and 5000 SKU's
with a 96% service level.
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Instituted in-house graphic department using desktop publishing
to produce low-cost sales materials and sales catalog that
generated co-op advertising revenues making it a significant
profit center.
Education
BS in Business Administration; University of California at Berkley, CA
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| Beauty Industry Report |
22287 Mulholland Hy. #403
Calabasas, CA 91302-5157 |
Phone/Fax: (818) 225-8353
Fax: (818) 222-7828
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| Mike@bironline.com |
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